Premio Gusto
Premio Gusto was born from the meeting of an entrepreneur passionate about gastronomy and a master salumiere who knows the craft behind one of Lombardy’s most appreciated specialities — Salame di Varzi. The ambition was clear: to bring to market a brand dedicated to producing and commercialising a salami that honours tradition, origin and uncompromising quality standards.
We were entrusted with shaping the brand’s positioning and translating it into a coherent and memorable identity system.
Strategy
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We explored the cultural and emotional dimensions of Italian gastronomy — craftsmanship, conviviality, and pride in origin — and aligned them with a consumer who appreciates authentic flavours, shared meals and the unmistakable rhythm of Italian lifestyle. At the heart of the positioning stood a simple yet powerful idea: celebrating life’s small pleasures through taste. This was encapsulated in the brand promise — “The flavour of little joys”.
Logo
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The visual identity draws inspiration from the richness and decorative character of Italian visual culture. The logotype is built on a clean geometric structure, subtly interrupted by handcrafted flourishes reminiscent of traditional Italian signage. These details introduce warmth and personality, ensuring authenticity without compromising clarity. The result is a distinctive wordmark that feels crafted, expressive and rooted in heritage.
Visual language
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The graphic system balances structured geometry with organic, human accents. Natural textures and layered compositions evoke familiarity and trust — essential attributes in the gourmet food category — while maintaining an elevated, refined aesthetic. Colour differentiation allows clear distinction between product variants, preserving unity across the portfolio.
Packaging
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Packaging design reinforces the perception of artisanal quality. Craft paper texture, tactile finishes and carefully composed labels suggest attention to detail and respect for tradition. The label silhouette subtly references Art Deco elegance, harmonising with the broader visual language. Together, these elements position Premio Gusto as a premium Italian gourmet brand — authentic and recognisable.
Web design & development
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To support direct-to-consumer sales from launch, we designed and developed Premio Gusto’s e-commerce website as a natural extension of the brand universe. Built on the Umbraco open-source CMS and integrated with a dedicated Ecwid eCommerce module, the platform ensures flexibility, scalability and a seamless ordering experience. The interface translates the richness of the visual identity into a structured digital environment — balancing decorative accents with clear product hierarchy, intuitive navigation and strong conversion cues.
