Villino Verde
Villino Verde is a new restaurant with a strong Mediterranean influence, conceived as a space for simple pleasures, meaningful moments, and good food that transports guests into the atmosphere of a typical Italian garden.
We worked to create a brand identity that translates this spirit into a consistent and memorable expression that can stand out in a competitive and diverse hospitality landscape.
Strategy
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We articulated the brand’s core idea and emotional promise — anchoring it in the concept of reconnection and relaxed conviviality. The meaning of the name, evoking a “green Italian villa”, guided the positioning towards naturalness, openness and shared experiences that become unique, lasting memories.
Logo
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In exploring the visual universe of the identity, we sought a central symbol capable of capturing the essence of the Villino Verde concept — energy, positivity, joie de vivre and connection with loved ones. This led us to a geometric representation of the sun, constructed in a style with Art Deco influences, complementary to the restaurant’s ambience. The logo highlights the harmony between elegance and nature through the simplicity of the symbol’s lines and the organic curves of the wordmark. The symbol itself is dynamic, with the number of rays varying depending on application and scale.
Visual Language
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Geometric elements — whether fine lines or solid shapes — bring a refined sense of elegance to the Villino Verde identity. From simple golden lines, more intricate motifs can be created, conveying richness, joy and an energetic lifestyle, while the clarity of the geometric forms balances the luxurious aesthetic and makes it more approachable. Textures play an important role within the visual identity, adding a natural, organic and human touch.
Brand expression
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The identity was consistently applied across menus, printed materials, interior and exterior signage, staff uniforms and takeaway packaging. The result is a cohesive brand presence that extends seamlessly from the restaurant space to every guest touchpoint — strengthening recognition and elevating the overall dining experience.
